Fashion identity & art direction
PhemyBanks Lagos
A restrained fashion identity supported by product styling and brand-led photography.
Challenge
The footwear label needed a premium signature that would remain strong on products, apparel, packaging, and social imagery.
Approach
NetBOSS developed a concise wing-inspired mark and paired it with a dark, gold, and warm studio aesthetic for launch-ready presentation.
Observable outcome
The resulting assets create a consistent premium impression from close-up product details to campaign photography and branded apparel.
Scope
Connected across touchpoints.
- 01Logo design
- 02Brand application
- 03Product styling
- 04Photography direction
- 05Apparel graphics
- 06Social imagery