Rebrand & social content
Jif Cakes
A warmer, more ownable identity carried from the storefront to everyday social promotion.
Challenge
The original identity lacked the consistency and appetite appeal needed for a growing food and celebration brand.
Approach
NetBOSS refined the mark, developed a recognizable yellow, black, and magenta palette, and built practical assets for signage, apparel, stationery, and recurring offers.
Observable outcome
The visible before-and-after work shows a clearer brand signature and a reusable promotional system across physical and social channels.
Scope
Connected across touchpoints.
- 01Logo redesign
- 02Brand palette
- 03Signage
- 04Apparel
- 05Stationery
- 06Social campaign design
Complete project gallery
See the system in full.
16 approved images spanning the thinking, applications, production, and finished work.